The company has been in existence for a very long time. It began with producing basic coatings, but has diversified the portfolio of its commodities to include a wide spectrum of paints. During the infant stages, the company was faced with a lot of financial difficulties, which have been solved over time. Currently, the corporation is a multi-million business that generates several millions of dollars every year from sales of commodities.
The wide portfolio of products produced is mostly attributable to good management. The business has been run by some among the best managers in the industry, which has helped to place it among the top well-managed corporations. Managers that have run it over time have used different strategies and philosophies that aim at increasing profitability and expanding production.
Almost all continents have satellite production factories because of superior management skills of managers. Some of the biggest production factories are in North America, Asia, Oceania, and Europe. In the long term, the company intends to open production factories in other parts of Asia where they lack, Latin America, and Africa.
Extensive research and development efforts are also the cause for the diverse product portfolio. Each year, the company puts several millions of dollars in research in order to develop innovative coatings. Such inventions solve real world problems for people. It is one of the greatest inventors in the paint industry. The company maintains some kind of corporate culture that supports research and development and every management team that ever worked at the firm has always supported the culture.
Distribution outlets are not the same as production sites because they can be found on all continents. The distribution network is maintained big so that supplies can reach all global consumers. Independent business people act as distributors to distribute commodities to retailers, but with the authority of the producer first. Competitive advantage for the commodities produced come from various sources including extensive research and development, low costs, better management, good distribution networks, and superior production techniques.
Consumers are attracted by low costs of products, which result from the various sources of competitive advantage. Since commodities are sold globally in different countries, prevailing economic situation in those countries determine prices. However, relative stability in prices is one thing that the management tries hard to achieve.
Duracoat manufactures all kinds of coatings that exist. The coatings have diverse applications including appliance, garage door, truck trailer siding, rainwave, trim and sidewall, and metal roofing uses among others. The coatings can be used for resisting corrosion, erosion, and oxidation. They are rated as among the best in the world.
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