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What To Think About When Making Hotel Key Card Sleeves

By Leslie Ball


Big things have bigger impact. Therefore, they should not be taken for granted. Smaller details may not have the same amount of impact. But this does not mean that they cannot do something. If added with the right messaging and strategy, a collective small info can already do a lot. Seasoned marketers know about this and are keen in making sure that even the smallest material that their company uses is created well.

Cards are only some of the most common promotional materials that businesses like hotels use. They are portable and can easily be handed to a lot of people with ease. Much as how you prepare for the details inside the material itself, planning for the hotel key card sleeves design is just as important.

Now that many modern locks can already be accessed electronically, the key cards are becoming more like a mainstream tool for accessing rooms. As the one in charge of designing it and its sleeve, thinking of some important details is important. Take a quick look below.

Size of the sleeve. First thing you have to think about is how bit the size of the material is. Check the size of the cards that you have and make a sleeve that is at least one half size bigger than it. This will allow users to easily slid it in when they are not using it.

Appropriate paper. There are different choices of paper at present. Some of them are thicker than the others. There are also products that are glossy while others have a rougher touch. All of these are good options. But you need to choose something that will look good on the design that you want it to have.

Logo. Whether you are deciding the size or thinking of the design, one thing that you should always keep in mind is the logo and where you can place it. It should be located in the part of the sleeve that can easily be seen. The usal positioning is the center front of it. Although there are those who choose to place it in one corner or at the back portion.

Design. The design is more than just the creativity of the person making it. The branding and the messaging can also affect it. You can go for a full sleeve colored design featuring an aerial view of the hotel for instance or a simpler design with the logo and front desk contact number. Its your decision.

Free space. This is usually the back portion and is intended for placing any kind of vital information. One good example would be a guest safety tips. Or you can place some information on the most popular activity offered by the hotel which you want your guests to try out.

Being the one in charge for the designing or the messaging, you should learn how to work your way through the space that you have. How can you fit in everything. Or better yet, what information can you cut off. This can take time if you work on it yourself so do not hesitate to ask for suggestions from the people working with you on the same project.




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Ditulis oleh: Faisal Reza Siregar - Tuesday, March 10, 2015

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