The hotel should do an extensive market research. This includes products offered by close competing industry players as well as their marketing campaigns and prices. This will give it an inkling of what is available in the market, what works and what does not. It should ensure that it has a great communication process in place especially when offering or experimenting with new products.
Target a specific market sector and serve it. This will enable the establishment specialize products and streamline services to best meet customer satisfaction. It is not recommended to try to serve everybody in the market. It would be awkward to have a couples retreat in the same hotel as a family vacation. Choose one product that you can ultimately serve.
Have some surprise products for the guests. This could be anything from a simple serenade to an all expenses paid package special offered by the hotel. However, the surprise need not be expensive or even big. Simplicity can be pleasant too. Just do something different and pleasant. This will be highly appreciated by your customers.
Offer the guests solutions to their problem before they even realize that they had one. A good example is, if the market closes early or is difficult to find, offer them a free ride to and fro the place. This will establish a good rapport with them during the entire stay. Include free internet access and DIY laundry services.
Make payments easy for the customers. Simplify payments by accepting all methods of payment. Accept major credit cards like American Express, Visa and MasterCard. Accept other options like PayPal and personal checks. Some types of payments are popular to a certain class of clients for example most business travelers use American Express card.
Make sure that you create an excellent rapport with customers and guests. One great idea that most people relate to is excellent human interaction using a brand personality. This person should have great interpersonal skills to be able to chat up clients and take snapshots with them. The hotel could also have a bulletin board for guest stories and photos. Ensure that all experiences and comments are collected as input to help improve service.
Make an excellent online platform to interact with customers and other online users. This can be an excellent chance to market products and services. Respond to all comments, complaints and questions. Social media is a great opportunity to reach potential customers and reach wider audience. Ensure that you have excellent ratings on sites like TripAdvisor.
About the Author:
If you like this article please shere it