The customers present their considerations and the manufacturer weighs them from the aspect of size and color. The preferences depend with the application of the product and therefore the producer has to produce varieties of the product. The colors depend with the customer preference and therefore the manufacturer is advised to have varieties of colors in the products being produced. On sizes, the customer considers products that are fitting for different applications. The producer needs to design sizes which most people with be comfortable utilizing.
The advantages that are received from a product are connected with the quality. A quality product lasts for a longer period and therefore gives the customer quality services. The issues that are directed to the producer are in terms of the returns customers yield from the use of this product. A quality product is liked by many customers since it offers the required services for a longer duration of time. This calls upon the producer to produce high quality products.
The prices of the products are calculated from the materials that are applied in manufacturing. The connection of prices and the quality are positively related. The quality products are usually manufactured using high quality materials. This explains why quality products are sometimes expensive.
The companies that are taking part in the production have lately increased. This is as a result of the increase in demand of the product. This increase in demand has resulted to some companies producing the wrong products. Most of the legitimate companies have introduced authorized agents where customers are directed to make their purchases from. This helps in ensuring that the products which are getting to customers are not counterfeits.
The products are distributed through different channels and the major controller is the authorized outlet set by the producing companies. The mode and channels of distribution are selected depending on the market situation in demand and the urgency of the products.
Marketing has been made easier through the introduction of the internet services and search engines. The customers are attracted through various directions and hence the producer has to offer some promotional strategies. Internet advertising attracts the online services such as payment and ordering the product. The other concern is information delivery to all customers.
Connection of the customer and the producer is enhanced through the introduction of a website by the company. It helps in connecting the producers and customers through the management. The information dissemination is done through the website. Customers use the contact details that are provided to improve their communication with the company. The producer posts the products details for customers to have a clear image. All this adds up to value addition of the product.
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