First, it is important that you lower the price. You got to take the season into consideration after all when you are pricing the rentals of your property. The off-season is a season when there are less people who come to rent of your business. It will entice them more if you lower the price for rentals significantly.
Another thing that you have to take into account is the minimum stay of the place. The usually season minimum stay is around seven days. During the off-season, you should make sure to reduce the minimum stay so that you can gain more guests. The minimum stay can either be just one night or up to three nights.
It will be helpful if you can partner with local businesses. You can offer additional features to your rentals if you team up with local businesses, after all. Instead of just offering your accommodations, you can get local restaurants, bars, movie theaters, ski resorts, entertainment houses, amusement parks, and water parks to help you out here.
Advertising this business is very important, regardless of whether it is the off-season or the peak season. In fact, you should even ramp you this advertisement during the off-season. You might think that there is no gain in that but that is not true. As long as your advertisement is updated and improved, it will gain you a lot of clients.
It is good for you to know your audience. When you have an idea on who you will be renting your properties out to, then you should be able to craft an effective sales pitch easier. After all, you understand your customers already. You have to make the sales pitch compatible with the audience you are marketing to.
The summer customers are important to you. Thus, you got to appeal to them when you are getting your properties rented. You have to make sure they are happy with their stay with you. After all, you would be able to get a good response from them in the future since they already have a pleasant stay with you.
Think in a smaller term. This means that you should cater to smaller number of people during off-season instead of thinking that your customers will come in groups. After all, the off-season is a time when it is difficult to coordinate a time off between friends or family members. Thus, you have to think accordingly.
For every guest that comes to stay in your place, make sure to give them an outstanding stay. They should be happy to stay with you. To do this, you have to go the extra mile just to get yourself a good client base. It will surely be worth it in the end.
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