If you sell products, create a photo gallery of customers using your products. Ask customers to submit their photos. People enjoy sharing and clients enjoy viewing real life examples. Customer submitted videos work even better.
Your tourism website should be geared to deliver a particular role. For example, if you have a blog as your tourism website, it should be as simple as possible to add posts to it. It should have an easy-to-use WYSIWYG editor having a convenient image handling feature. If you have a social network in the background, your tourism website should make it easy to manage the users.
Write like you talk. Don't use stuffy, formal language in your tourism website copy. You are trying to build relationships and get people to want to do business with you. To succeed in that goal, readers need to see you as a 'regular' person.
Comment on other blogs. Don't spam. However, leave your site's name in your signature. You can't always leave a URL, but it is a good way to get your brand out there.
Include "Help" in your top navigation. It improves tourism website experience and shows that your company takes initiative to help customers.
Avoid the use of free generic template in your tourism website's design. Even paid templates are to be avoided. Customized template works best and sets your tourism website aside from the others.
Use small bites of information to grab attention and allow users to click a link to read more. Don't overwhelm them with too much info right up front. Start small and work your way into the details.
Your average visitor will only wait between 6 and 8 seconds for a page to load. Any longer than that, and they will hit the back button. Time your page loads to make sure you can fulfill that speed requirement.
Successful tourism websites offer their own platform to allow their visitors and customers to share their experience they had with your business. This would involve creating a platform where everyone can comment about your business, products or services. This section of your tourism website can help in developing your site, products and customer support.
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